Monday 22 November 2010

 Print finishes:
Embossing and debossing.. Embossed the image/type stands up from the page goo finish as can often detract from printing therefore cheaper! debossed is where it is pushed down the type i love this finish as it makes you interact and feel the type.
 Foil blocking: achieved by putting a foil onto a heated die onto a surface and pushing down which causes the foil to seperate from its backing.
 Die cutting: die cutting is where a steel borders press and push down onto the card and effectively cut it out! designers now use this to real images type underneath for e.g
 Varnishes:
  • PEARLESCENT
    Pearlescent varnish, when used, delicately reflects a whole gamut of colours, giving a subtle, luxurious effect
  • SPOT UV
    Perhaps the most “designery” of the varnishes available, spot UV can be applied discretely to areas of a printed page so that when turned toward the light, these areas become highlighted
 Spot colours: colours which are specially made cannot be achieved trough the cmyk proccess out of the gammut range most common use for these are if you want flourescent colours or metalic etc.

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