Embossing and debossing.. Embossed the image/type stands up from the page goo finish as can often detract from printing therefore cheaper! debossed is where it is pushed down the type i love this finish as it makes you interact and feel the type.
Foil blocking: achieved by putting a foil onto a heated die onto a surface and pushing down which causes the foil to seperate from its backing.
Die cutting: die cutting is where a steel borders press and push down onto the card and effectively cut it out! designers now use this to real images type underneath for e.g
Varnishes:
- PEARLESCENT
Pearlescent varnish, when used, delicately reflects a whole gamut of colours, giving a subtle, luxurious effect - SPOT UV
Perhaps the most “designery” of the varnishes available, spot UV can be applied discretely to areas of a printed page so that when turned toward the light, these areas become highlighted
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